I'll be the first to say, that I don't love fried pizza. I don't dislike it, but I'm far from ready to proclaim it the next big thing. That being said, La Montanara makes a pretty darn good pie. But I'm fine eating Neapolitan pies that aren't prepared by deep frying the crust, tossing it in a pan, topping it and only then putting it in a wood fired oven. What was wrong with the way things used to be?
One thing that La Montanara has going for it, is its location. In the heart of the Lower East Side this place will be packed on weekend evenings. One issue, however, is that they close at 2AM. What's a twenty-something to eat when he stumbles out of the bar at 4AM? Sounds like prime fried pizza time to me. An extension of hours will most certainly be needed to capture the target market for this product.
Another thing that La Montanara has going for it are its prices. Only one pie costs more than $8. Although the pies are much smaller than traditional Neapolitan pies, I believe that it's a fair price point for what you're getting, especially given the location. The problem is that the spot's standout pie is its $12 offering -- the Tartufo which features mozzarella, mushoms, ham, and truffle oil. I happen to love truffle oil, but boy is this pie truffle-y.
Fungi
(tomato sauce, mozzarella, mushroom)
Salame Piccante
(tomato sauce, mozzarella, pepperoni)
Tartufo
(mozzarella, mushrooms, ham, truffle oil)
Other offerings include a $10 Porchetta pizza sandwich which contains mozzarella, smoked mozzarella, and porchetta. It was good. And for $4 you can also grab some pizza strips with nutella and sugar. Mmmm.
When all is said and done, La Montanara is an interesting concept with a simple menu featuring reasonably priced items. The New York pizza scene is reaching its saturation point which means people must come up with new spins on this quintessential food. Props to Giulio taking a stab with La Montanara. I can only hope it's as successful as Forcella.

