Franchise Direct publishes many exclusive reports on franchising, and their Pizza Franchising Report 2010 is based on the examination of 25 Franchise Disclosure Documents. As a whole, the report finds that pizza’s popularity via the medium of franchising remains incredibly strong. While 59% of American pizzerias are independently-run, franchises have almost 50% of the total pizza sales share.
Like all American businesses, pizza franchises had problems in the latter part of 2008 and throughout 2009, as the cost of ingredients soared and consumer spending dropped. But as the Franchise Direct report illustrates, pizza franchises, particularly those specializing in delivery and take-out, quickly regained their market share, thanks to their high-quality and affordable product.
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