Earlier this year, successful Brooklyn pizzeria Motorino took over the vacated Una Pizza Napoletana space in Manhattan. And recently word spread that Grimaldi's would be opening its first Manhattan outpost in the new Limelight Marketplace. Finally, last month South Brooklyn Pizza (122 First Avenue) opened up shop in Manhattan leading me to conclude that Brooklyn pizza places are invading Manhattan. Beware!
I'm not sure if this trend surprises me. Brooklyn is an easier and less risky place to start any type of business. If successful (and once a profitable business model is in place) many of these places should theoretically have the finances to expand. Although one option is to open another Brooklyn location (like Fornino just did), the most logical next step is to set up shop in Manhattan. Which is why in the last few months we've seen three notable Brooklyn pizza places open up in Manhattan. I would not be surprised if more are on the way.
Before I share my thoughts on South Brooklyn Pizza's new location, it should be noted that I've never been to their pizza place in Brooklyn so I have nothing to compare it to. It's been on my list of places to try, but now that I don't have to trek out to Brooklyn for it, chances are it might be longer than anticipated before I make it out there.
Their new spot is a no frills, hole in the wall space on 1st Avenue in the heart of the East Village. For now, you wouldn't even know you were passing by a pizza place unless you knew what you were looking for. I'm sure signage will soon follow. After all, this isn't Lit Lounge.
I preferred the regular slice over the sicilian. Two slices were quite filling, so you shouldn't need more than that unless you're really looking to stuff yourself. All of the ingredients are fresh, despite the fact that the slices are reheated before being served. They're also oily -- which I love -- although my dining partner on this particular evening had to remove some of the oil using the napkin blotting technique.