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Wednesday, December 23, 2009

Customers Complain About Di Fara's Burnt Slices

Di Fara -- as I mention nearly every week -- is my favorite pizza place. Yet the blogs have been buzzing lately about its demise (see: The DiFara Slice Contention) arguing that Dom DeMarco has lost his touch, sometimes burning the pizza crust to a crisp. I saw this happen first hand last week and caught part of a customer's complaint on my iPhone (voyeuristic, I know).

In the first clip you can see the end of an argument with Dom's daughter, Maggie, who works at the restaurant. Much of the conversation is hard to make out, but the customer is complaining that her elderly mother would be unable to eat a crust so charred. After some back and forth Maggie told the customer they'd be happy to make her another pie but the lady didn't want to wait. So they took the burnt pie. Here's what I can make out:

Maggie: So then you want to wait for another one?
Customer 1: No. I don’t want.
Maggie: Well I have to charge you for it. The ingredients we use are very…
Dom: Alright. Alright.



In the second clip you get a better look at the pizza. The customers sit down to eat the pie and are visibly upset and disappointed:

Customer 2: Oh, look at this. I’m not going to eat this burnt and everything.
Customer 1: What are you gonna do, ma? She said wait for another one.
Customer 2: I ain’t gonna wait for another one.



Listen... crusts burn... nobody's perfect. The staff at Di Fara did the right thing by offering to put in another pie. It'd be great, in the future, if they see that a pie is this burnt to toss it. I'm guessing that when the folks at AlwaysHungryNY were there (The DiFara Slice Contention), the burnt pie might have been put aside as a slice pie -- even worse.

I clocked my regular pie in the oven at precisely 5:04. It wasn't burnt at all. I'd be curious how long the average pie stays in the oven at Di Fara. It's tough to keep track of everything when there is only one person making pies, but maybe if Di Fara garners some negative press, the crowds will stay away.

Should I even mention that there were less than 10 people there (including my party of three) there on a Wednesday night at 7:30? Probably not.

Good luck and shall your pies be charred to your liking!

3 comments:

Robert said...

I am sick of all these Papa John's ads on your site. This pizza blog is a joke. Real New Yorkers don't eat Papa John's. I've lost all respect for your site and any integrity it once had. Sellout!!

NYCDAILYDEALS said...

Hey Robert -- Unfortunately I don't have any control over what ads show up on the site. It's Google. Sorry. Hope you will visit the site for the content and not the ads. Thanks - Jason

Robert said...

Jason. I hear what you are saying, but that's still not an excuse. If You really cared, you would contact Google to remove them. I read and heard that Papa John's treats their workers like S---, and pays them below minimum wage. They also don't pay for their health insurance and and they hire illegal workers. You are single-handily bringing down this great country of ours by supporting these jokers who call themselves pizza makers.

I hope you take this seriously and don't pass me off as just another Internet nut. I care about the issues, and this happens to be one of the big ones.

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