As Christmas approaches, many pitches are taking a less serious tack, replacing straightforward reassurances about safety and security with free pizzas and humorous advice about holiday gift-giving.
Monday, December 15, 2008
Banks Use Free Pizzas and Humor to Calm Fears
Today's New York Times reports that banks are using free pizzas to attract new customers.
As Christmas approaches, many pitches are taking a less serious tack, replacing straightforward reassurances about safety and security with free pizzas and humorous advice about holiday gift-giving.
As Christmas approaches, many pitches are taking a less serious tack, replacing straightforward reassurances about safety and security with free pizzas and humorous advice about holiday gift-giving.
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